Kmart Wishing Tree Appeal 2019

Kmart Wishing Tree Appeal 2019Kmart Wishing Tree Appeal 2019

The Kmart Wishing Tree Appeal collectively helping those in need with the power of $1

On Monday 11 November, Kmart Australia officially launched the Kmart Wishing Tree Appeal together with founding charity partner The Salvation Army.

Now in its 32nd year, the Kmart Wishing Tree Appeal is Australia's largest and longest-running Christmas gift Appeal and has raised more than 8 million gifts for people doing it tough.

With just over 3 million people living below the poverty line1, this year the Appeal invites the community to come together and contribute just $1 to their shopping trip. If every customer contributes a single dollar, collectively this can make a significant difference to those in need and help lift the financial burden during Christmas and beyond.

John Gualtieri, Kmart Director of Retail Australia and New Zealand, said, "Last Christmas we had over 5 million people per week visiting our stores. We're fortunate enough to reach a large number of the generous community - if every person visiting us during Christmas gives a small amount such as $1, together, we can make a remarkable impact."

Gualtieri added, "We are proud to continue the tradition that is the Kmart Wishing Tree Appeal and work with our partner to support those facing hardship."

Janine Kewming, Head of Fundraising for The Salvation Army thanked supporters of the Appeal and explained how their contributions help transform lives.

"The Salvos assist three times as many people at Christmas compared to any other time of the year. We are often working with individuals and families who are dealing with sudden crisis and financial burdens. Through the generosity of those giving to the Appeal, these contributions allow us to provide support to parents with the purchase of back-to-school supplies, intensive case management, financial counselling, or perhaps, a box of groceries to see them through a tough time."

The Kmart Wishing Tree Appeal will be available in stores from Monday 11 November and will be officially launched in stores from Tuesday 12 November. Gift contributions will be accepted until Christmas Eve, 24 December 2019 and financial contributions until 31 January 2020.

Ways to get involved in the Appeal include

Take a bauble tag off the Wishing Tree in store and scan the barcode at the register to contribute

Choose a practical gift that will go beyond Christmas time and leave it under the Wishing Tree in store

Drop a coin in the collection box at any register Give online at

Melbourne Find a store:

When & Where

Date/s: Wednesday 13th November 2019 - Tuesday 24th December 2019



Web Links

Kmart Wishing Tree Appeal 2019

The Salvation Army

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