Melbourne | Australia's Most Romantic CityMelbourne has once again proven itself as one of the most liveable cities in Australia, topping the nation's other cities in a recent survey that found Melbourne is the nation's top spot for shopping, theatre and style.
Melbourne was even described as our nation's most romantic city with its many restaurants, bars, cafes and nightlife making the city the perfect place for a night on the town, be it an intimate evening for couples with dinner and a show, or a night out at Melbourne's many bars for those singles out on the prowl.
It only sweetens the deal with Melbourne being the nation's most active hub for some of Australia's biggest and most entertaining sporting and cultural events. It's a trend that seems to be growing in many of Melbourne's cultural assets and what the city offers, with a recent poll also finding that Melbourne was voted the most vegan-friendly city in Australia, providing a wide variety of restaurants and food stores that cater to a healthier lifestyle.
With Melbourne constantly thriving with its ever-growing number of bars, cafes, galleries and events, the city has gone from strength to strength as the most colourful example of Australia's love and appreciation for festivities and sport.
The recent findings of the survey, the annual Brand Health Survey which is conducted by Tourism Victoria which began in 1996, show that Melbourne has either strengthened or maintained its reputation in each of the seven city categories, confirming that Melbourne and Victoria continue to be the top places to visit.
The studies have also found that Melbourne has recently overtaken Sydney as the most lucrative market for domestic tourists, a gain in both reputation and economy for Melbourne. For the year ending in March 2008, it was reported that domestic overnight visitors spent $4.7 billion in Melbourne - $135m more than in Sydney.
The Minister for Tourism and Major Events, Mr Holding, said Melbourne's reputation for shopping, theatre, world-class food and wine and the best sporting and cultural events make Melbourne the envy of the world, earning it the reputation of a vibrant and lively city, with attractions, festivals and events filling its already impressive calendar all year round.
'Since the last survey, Melbourne had increased its lead as Australia's most stylish and romantic city, it is the leading shopping destination and offers the most interesting cafes, bars and nightlife,' Mr Holding said in the report.
'Regional Victoria was well recognised around Australia for its many outstanding attractions including great food and wine, touring routes and spa and wellness experiences.'
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