Dan Murphy's Tailgate Bar & Grill: NFL GOAT Jerry Rice

Dan Murphy's Tailgate Bar & Grill

American gridiron culture is officially taking over Melbourne as Dan Murphy's, the Official Retail Liquor Partner of the NFL in Australia, launches Dan Murphy's Tailgate Bar & Grill at the NFL Kickoff Festival from 10-12 September.

To mark this historic week for sports in Melbourne, 3x Super Bowl Champion and Hall of Famer, Jerry Rice will touch down at Melbourne Park on Thursday, 10 September alongside AFL great, Tom Hawkins. Together, these two titans will inspect the setup and give the activation their official GOAT seal of approval, uniting American tailgating traditions with Aussie footy fandom.

Transforming Melbourne Park across three massive days, Dan's Tailgate Bar & Grill delivers a festival-scale US pre-game experience packed with free interactive games, cash prizes, low & slow BBQ, and ice-cold drinks.

Whats On Offer:
Free Prize Games & Daily $500 Vouchers:
Cornhole: Think you've got the best toss? Sink the most sacks in 60 seconds to win a $500 Dan Murphy's gift card (one lucky winner crowned every single day).
Plinko Board: Drop a chip on the giant board to take home instant freebies, including $20 Dan's vouchers, limited-edition Dan's stubby holders, bar blades, and bumper stickers.
Smokehouse BBQ & Game-Day Drinks:
Authentic low & slow smokehouse BBQ paired with curated beers and pre-game drinks.
Exclusive My Dan's Perk:
Existing and new My Dan's members can scan an on-site QR code to unlock an exclusive spend $75, get $10 off offer.
Dan's Tailgate Bar & Grill @ NFL Kickoff Festival Details:
WHEN: Thursday 10th - Saturday 12th September, 2026
TIME: Doors open 10:00 AM AEST and close at 7:00PM AEST
WHERE: Melbourne Park, Melbourne VIC
WHO: Families are welcome into the zone to soak up the atmosphere (game play and prize wins reserved for ages 18+).
HOW / CTA: Tickets from $49 AUD via Ticketmaster (Kids under 13 free with ticketed adult)