Top 10 Melbourne Statistics

Top 10 Melbourne Statistics

Top 10 Melbourne StatisticsTop 10 Melbourne tourism statistics for the year ending March 2010.

Tourism is important for our economy. It provides employment and promotes our city as a great place to work, live, study, or invest in so it's important to understand where our visitors come from and what they get up to.

The City of Melbourne has collated a few top 10 statistics to help you understand the make-up of the industry by nationality and activity.

Also See Top 10 Web Sites About MELBOURNE

Nationalities


Top 10 nationalities of tourists to Melbourne
(Source: Tourism Research Australia - International Visitor Survey, year ending March 2010)

Total visitors for year ending March 2010

1. New Zealand (208,000)
2. UK (178,000)
3. China (156,000)
4. USA (123,000)
5. Malaysia (74,000)
6. Singapore (71,000)
7. Germany (57,000)
8. India (50,000)
9. Hong Kong (42,000)
10. Indonesia (38,000)

Top 10 nationalities of visitor services users
(Source: City of Melbourne, Point of Engagement Mini Survey (POEMS) June 2010)

Proportion of visitors, June 2010:

1. New Zealand (14.8%)
2. UK (14.4%)
3. Malaysia (6.8%)
4. Germany (6.5%)
5. USA (6.4%)
6. Singapore (5.6%)
7. China (4.9%)
8. Korea (3.9%)
9. India (3.8%)
10. Canada and France (both 3.5%)

Activities


Top 10 things international tourists do when they are in Melbourne
(Source: Tourism Victoria, Melbourne Marker Profile year ending December 2008)

1. Eat out (73%)
2. Shopping for pleasure (60%)
3. Sightseeing/looking around (33%)
4. Go to markets (29%)
5. Go to the beach (26%)
6. Pubs/clubs/discos (26%)
7. Visit botanical or other public gardens (22%)
8. Visit historical buildings/sites (22%)
9. Visit museums or art galleries (21%)
10. Visit national parks/state parks (20%)

Top 10 things domestic tourists do when they are in Melbourne
(Source: Tourism Victoria, Melbourne Market Profile, year ending December 2008)

1. Eat out (63%)
2. Visit friends and relatives (47%)
3. Shopping for pleasure (37%)
4. Sightseeing/looking around (19%)
5. Pubs/clubs/discos (19%)
6. Go to markets (11%)
7. Attend an organised sporting event (11%)
8. Visit museums or art galleries (8%)
9. Attend theatre concerts or other performing arts (8%)
10. Visit casinos (8%)

Top 10 things visitor services users do when they are in Melbourne
Includes international and domestic

(Source: City of Melbourne, Annual Visitor Survey, May 2009)

1. Shopping (43%)
2. Eat out (30%)
3. City attractions (other than zoo, museum, art gallery) (22%)
4. Parks/gardens/walks (18%)
5. Go to markets (17%)
6. Visit museums or art galleries (17%)
7. Sporting events/venues/MCG tour (15%)
8. Travel outside of Melbourne on a daytrip (14%)
9. Visit friends and relatives (13%
10. Theatre; City tour (both 12%)

❊ Web Links ❊


Top 10 Melbourne Statistics 

www.melbourne.vic.gov.au

Tourism research

The value of tourism




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