National Wool Museum

At the National Wool Museum, you will discover why fleece from Australias sheep has been the heart of our economy for 200 years.

Since the arrival of sheep with the First Fleet in 1788, the wool industry has dominated our economy, our agriculture and our reputation as a quality wool-growing nation throughout the world.

Geelong is a city synonymous with wool and the wool industry - sheep farming began here in 1835 and the first of many woollen mills opened here in 1868. For many years the city was known as the wool centre of the world.

Two hundred years later, in 1988, the National Wool Museum was established as Australias only comprehensive museum of wool.

Visit the National Wool Museum in Geelong to be transported back in time - the Museum will educate and delight you with the sights, sounds and personalities of the wool heritage of this area.

Location
The National Wool Museum is located at 26 Moorabool Street in the heart of central Geelong, one block from the waterfront and a ten minute walk from the Geelong Railway Station.

Bus parking
Bus parking is available directly in front of the National Wool Museum on Moorabool Street.

Travelling by Train
V/Line operate trains daily from Melbourne Southern Cross to Geelong. The train station is an easy ten minute walk from the National Wool Museum.

Visit the V/Line website or contact 136 196 for timetable and ticketing information.

Travelling by car
60 minutes from Melbourne CBD or a 30 minute drive from Torquay, Great Ocean Road.

Car parking
Metered parking is on Moorabool Street, Brougham Street and Eastern Beach Road.

The Civic Car Park located on Gheringhap Street opposite the Town Hall offers parking Monday to Thursday from 7:30am to 6:00pm, Friday, Saturday, and Sunday 7:30am to midnight (free parking after 6:00pm on Friday, all day Saturday and Sunday).

Travelling by Ferry
Port Phillip Ferries operates passenger ferry services from Docklands to Geelong and Docklands to the Bellarine (Portarlington) daily and also provide Port Phillip Ferries Discovery Tours.
Searoad Ferries car and passenger ferry travels from the Mornington Peninsula to Queenscliff. Buses run from Queenscliff to Geelong daily.
Spirit of Tasmania travels daily from Davenport Tasmania docking at Geelong. A ten-minute drive to the National Wool Museum.

Accessibility
The Museum is fully accessible at street entry, there are ramps to every level.

Accessible parking is located immediately in front of the Museum.

Accessible toilets are located on each level.

❊ What's On ❊

➼ National Wool Museum | Open Hours & Tickets

➼ We The Makers | Sustainable Fashion Prize 2025 - Saturday 14 June 2025

❊ Address ❊

⊜ 26 Moorabool St, Geelong 3220 View Map
✆ Telephone: 03 5272 4701

❊ Web Links ❊

➼ www.nwm.vic.gov.au

➼ www.nwm.vic.gov.au

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At the National Wool Museum, you will discover why fleece from Australias sheep has been the heart of our economy for 200 years. Since the arrival of sheep with the First Fleet in 1788, the wool industry has dominated our economy, our agriculture and our reputation as a quality wool-growing nation throughout the world. Geelong is a city synonymous with wool and the wool industry - sheep farming began here in 1835 and the first of many woollen mills opened here in 1868. For many years the city was known as the wool centre of the world. Two hundred years later, in 1988, the National Wool Museum was established as Australias only comprehensive museum of wool. Visit the National Wool Museum in Geelong to be transported back in time - the Museum will educate and delight you with the sights, sounds and personalities of the wool heritage of this area. Location The National Wool Museum is located at 26 Moorabool Street in the heart of central Geelong, one block from the waterfront and a ten minute walk from the Geelong Railway Station. Bus parking Bus parking is available directly in front of the National Wool Museum on Moorabool Street. Travelling by Train V/Line operate trains daily from Melbourne Southern Cross to Geelong. The train station is an easy ten minute walk from the National Wool Museum. Visit the V/Line website or contact 136 196 for timetable and ticketing information. Travelling by car 60 minutes from Melbourne CBD or a 30 minute drive from Torquay, Great Ocean Road. Car parking Metered parking is on Moorabool Street, Brougham Street and Eastern Beach Road. The Civic Car Park located on Gheringhap Street opposite the Town Hall offers parking Monday to Thursday from 7:30am to 6:00pm, Friday, Saturday, and Sunday 7:30am to midnight (free parking after 6:00pm on Friday, all day Saturday and Sunday). Travelling by Ferry Port Phillip Ferries operates passenger ferry services from Docklands to Geelong and Docklands to the Bellarine (Portarlington) daily and also provide Port Phillip Ferries Discovery Tours. Searoad Ferries car and passenger ferry travels from the Mornington Peninsula to Queenscliff. Buses run from Queenscliff to Geelong daily. Spirit of Tasmania travels daily from Davenport Tasmania docking at Geelong. A ten-minute drive to the National Wool Museum. Accessibility The Museum is fully accessible at street entry, there are ramps to every level. Accessible parking is located immediately in front of the Museum. Accessible toilets are located on each level.