Mattel: School Holiday's at Chadstone

Mattel a leading global toy and family entertainment company and owner of some of the most iconic brand portfolios in the world is celebrating its 80th Anniversary with an exclusive program at Chadstone the largest retail destination in the southern hemisphere these September school holidays.

From Saturday 20 September to Sunday 5 October Chadstone will be transformed into a multi-generational playground of play where visitors of all ages can experience Mattel's most iconic brands in new ways including Barbie Hot Wheels and Fisher-Price at one of Australia's most beloved retail destinations.

Marking the milestone anniversary this activation spans toys fashion music and lifestyle celebrating 80 years of imagination creativity and cultural impact while showing how play continues to connect generations of fans.

Mattel Celebrates 80 Years of Play at Chadstone

Highlights include:

- Mattel Adventure Camp (Kids & Families)
An interactive campground where kids can make friendship bracelets in a life-size Barbie Dream Camper test their skills on the Hot Wheels Monster Truck campfire jump brave the obstacle course race down the Speed Snap Track or star-gaze in the

- Galaxy Gaze zone.
Each child will receive a Camp Checklist and a limited-edition Chadstone x Mattel Adventure Camp bucket hat to customise in the Mattel Lodge and take home.

- Young at Heart: Adult Fan Experience (Collectors & Fans)
A first-of-its-kind experience curated for Mattel's adult fans and collectors located outside David Jones. Visitors can explore exclusive Mattel products new apparel ranges and fan-favourite collectibles that celebrate the joy of play for those young at heart.

A highlight of the space is the Romance Was Born x Mattel Collection the show-stopping couture looks from the finale of Australian Fashion Week now on display to the public for the first time. Featuring looks inspired by Barbie Hot Wheels Polly Pocket Fisher-Price and Masters of the Universe the collection brings Mattel's cultural influence from the toy aisle to the runway.

- Fisher-Price x Lenny Pearce Family Experience (Families)
On Saturday 28 September (1.00pm & 3.00pm) Hotel Chadstone will host a family-friendly dance event with iconic kids' entertainer Lenny Pearce. Known for his famous baby raves Lenny will reimagine the joy of Fisher-Price through sound play and energy that kids and parents can enjoy together.

- Malibu Barbie Cafe (All Ages)
Launched in June 2025 and now live at The Social Quarter at Chadstone the Malibu Barbie Cafe continues to offer an immersive sun-soaked dining experience inspired by 1970s Malibu.

Guests can enjoy California-inspired dishes playful sweet treats and colourful drinks within a retro-fabulous space that blends nostalgia with modern lifestyle. From themed booths and photo backdrops to a Barbie shop and adjoining mini-Impala roller-skating rink the cafe has quickly become a must-visit cultural destination for Barbie fans of all ages.

Reflecting on 80 years of imagination and the variety of experiences coming to Chadstone Paul Faulkner SVP & Managing Director Mattel Asia Pacific said there will be something for everyone.

"Mattel has always believed in the power of imagination and 80 years on that spirit is as strong as ever" said Faulkner. "What makes this collaboration at Chadstone exciting is the variety of experiences on offer from kids at Mattel Adventure Camp to the Young at Heart: Adult Fan curated space to families enjoying the Fisher-Price x Lenny Pearce event or the much-loved Malibu Barbie Cafe. This is a celebration of play that all ages can enjoy these school holidays and a reminder of the enduring role Mattel brands play in inspiring creativity and connection across generations."

"We're thrilled to welcome Mattel to Chadstone for this extraordinary celebration of 80 years of play." Says Mardi Ashkine Head of Brand and Marketing at Chadstone. "This takeover is more than just an activation - it's a vibrant multi-generational experience that champions the joy and imagination of Mattel and Chadstone's commitment to innovation as the heart of an emerging city. Chadstone is proud to be the home of this milestone moment to celebrate the joy of play these school holidays."

Mattel Adventure Camp Young at Heart - Adult Fan Experience and the Fisher-Price x Lenny Pearce Family Experience join Chadstone's school holiday line-up alongside Malibu Barbie Cafe Strike Holey Moley Archie Brothers Hijinx Hotel and Hoyts making it the perfect all-in-one destination for adventure entertainment and creativity these school holidays.

Event Details

- When: Saturday 20 September to Sunday 5 October 2025

- Where: Chadstone Shopping Centre & Hotel Chadstone

- Bookings:

Mattel Adventure Camp sessions are $5 and available to book from Friday 12 September at chadstone.com.au. Limited walk-ins available.

Tickets for Fisher-Price x Lenny Pearce Family Experience are $15 per person (children under 12 months free) and must be pre-purchased.

Book via Chadstone.au





 Chadstone Shopping Centre: The Fashion Capital View Venue
 1341 Dandenong Road Chadstone Victoria 3148 Map

Advertiser: www.chadstone.com.au


School Holidays Guide | Melbourne Spring 2025

Malibu Barbie Cafe

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