Visit Melbourne: Wander Victoria Visit Melbourne: Wander Victoria

Visit Victoria launches $4.5 million campaign to encourage regional tourism

A quirky ad campaign in which two friends "walk back"home after a lunch at a winery is the centrepiece of a $4.5 million initiative aimed at getting Melburnians to go beyond the city and visit their State.

The two men's stroll becomes an epic journey across regional Victoria taking in snowy mountain peaks, vineyards and beaches.







➼ www.visitvictoria.com

➼ www.youtube.com/user/visitvictoria

➼ Visit Melbourne & Victoria

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