Nala | Myer Launch Boobie Lane

Boobie Lane

Next Thursday, 24 giant inflatable breasts will take over one of Melbourne's historic CBD laneways for four days only, as Nala and Myer launch Boobie Lane - a bold, larger-than-life art installation celebrating boobs in all shapes, sizes and skin tones.

From Thursday 10th to Sunday 13th September, the custom-made inflatable breast sculptures will be suspended above Staughton Place beside Myer Melbourne. Inspired by Melbourne's street art culture and created by Nala in collaboration with artist Christine Yahya, Boobie Lane embraces and celebrates the bodies historically overlooked, making representation not often seen in the industry impossible to ignore.

The installation marks Nala's biggest retail move yet, as the digital-native intimates brand launches into 22 Myer stores nationwide and online this September. After building an engaged community online Nala has expanded into some of Australia's largest retailers, with the Myer partnership giving more customers across Australia the opportunity to discover Nala and try on the popular products.

BOOBIE LANE DETAILS:

When: Thursday 10th to Sunday 13th September
Opening hours: 8:00 AM - 9:00 PM daily
Where: Staughton Place, entry via Little Bourke Street beside Myer Melbourne
Entry: Free