Online Food Stores

Online Food Stores

An article by Kate Jones in TheAge about 'Where to buy food online' got us wondering "Who are the online food stores in Australia"?

Emily Paulin from Broadsheet says home-delivery vans are en-route all over Melbourne distributing good, fresh, local produce to time-strapped folks.

We couldn't find the 400 online grocery businesses that Kate mentions but as with any online business, if they do not advertise, they are hard to find. We ran a search for "Online Food Stores" on Google and got some interesting results.

Top of the results are the big boys advertising followed by the main outlets in natural search results followed by the smaller players.

Online Food Stores | Google 9th June 2015
About 340,000,000 results

Food Online


Melbourne (Daily Deals)


Melbourne Bakery
Melbourne BottleShops
Melbourne Cakes | Cupcakes
Melbourne Coffee Tea & Water
Melbourne Confectionary | Chocolate
Melbourne Dairy
Melbourne Delicatessen
Melbourne Fruit & Vegetables
Melbourne Hampers & Baskets
Melbourne Health Foods
Melbourne Icecream
Melbourne Keg Hire
Melbourne Meat & Poultry
Melbourne Seafood
Melbourne Supermarket
Melbourne Wineries

What we discovered along the way

There are supermarkets (multi-product retailers) as well as shops that specialize in one food type like meat for example. Then there are a growing market for 'health' foods, organic and supplements. Pre-prepared foods delivered to your door, not forgetting traditional Home Delivery.

There are stores that only service a limited area while others service Australia wide.

One thing we noticed... Google should not display a Google Advert where the search is a direct match for the advertiser. Unsuspecting shoppers click on the advert unaware that it just cost the advertiser for the click when the first natural result (usually) is the same link but not an advert.

Fresh Food to Your Door

When there aren't enough hours in the day, these guys have your back (and bok choy).

Home-delivery vans are en-route all over Melbourne distributing good, fresh, local produce to time-strapped folks. Or those who can't be bothered putting their shoes on.

Here are some of our favourite businesses ready to shop the weekly staples for you. Fruit boxes, fresh bread, milk, even the chocolate and wine, are only a few clicks away.

Your Grocer allows its customers to shop local stores in the area online. When you enter your postcode a list of local businesses will appear, with their products available for purchase. Your Grocer collects the orders from these local businesses and delivers them, allowing customers to support their community as well as enjoy products they already know and trust.

Aussie Farmers Direct was developed to encourage people to think about the way food gets to the table, and consider the farmers behind the produce. Removing the middle-man, Aussie Farmers Direct delivers all the weekly needs: assorted fruit and vegetable boxes (including a Wok Box or a Naked n' Fresh Box by Spade and Barrow); organic foods; dairy; meat and seafood; cereals; baked goods; eggs; juices; even freshly made meals and kids foods.

Fresh Food Market lets customers shop some of the best stores of the Queen Victoria Market without the crowds. Products from The Corner Chicken Shop, George the Fishmonger, La'Deli and Market Select are all available for purchase, such as crumbed chicken, mussels, gourmet cheese and fresh flowers. Fresh Food Market will direct customers to the individual sites of each store for ordering, but all the products are delivered together.

My Food Bag and Hello Fresh pack grocery deliveries around the recipes they create, providing a great option for those who struggle to conjure creativity in the kitchen. Customers select the grocery box they fancy and the amount of people/number of meals it needs to accommodate. My Food Bag or Hello Fresh does the shopping, delivers the groceries and supplies the recipes that make the most of those products.

If organic is what you're after, the options are vast.

Ceres Fair Food is an organic grocer and carbon-neutral food delivery service focused on supporting the local economy and environment. FODMAP-friendly fruit and veg boxes, superfoods and probiotics are all available.

Earth & Sky Organics stock Pana Chocolate (enough said) and lets you select your groceries individually if a mixed box isn't your thing.

The Happy Apple delivers six days a week for only $3.50, and can deliver next day on orders placed before 4pm. By the way, these guys have the wine.

For those last minute ingredients, Grocery Butler has vans ready and waiting, with a promise to deliver in less than 90 minutes to selected postcodes. All that is required is an order over $25 and those forgotten supplies will be on the kitchen bench in no time.

Source: By Emily Paulin |

Where to buy food online

Meet the small players taking on the big boys in the supermarket wars. They are online and pinching customers from Coles, Woolies and Aldi every day.

More than 400 online grocery businesses are stepping up to the checkout in an emerging market forecast to grow almost 13 per cent annually for the next five years.

Grocery Butler chief executive and co-founder Michael Parthenides says his business has grown substantially since its launch in August 2014.

"The issue is growing with the demand."

The start-up crowdsources "grocery butlers" to collect and deliver groceries to customers in as little as 90 minutes. The site is not aligned to any supermarket and its runners are just as likely to pick up orders from Coles as they are IGA.

The service operates in NSW, Victoria and Queensland, but Parthenides hopes to expand nationwide within the next six to 12 months with help from investors.

"I've been bootstrapping it and working for free for the past two years," he says. "We are profitable but it takes money to make money."

The start-up faces competition from new player ShopWings.

ShopWings, which was launched in Sydney at the start of the year, operates in a way similar to Grocery Butler: orders are collected from local supermarkets and delivered within two hours.

Both online grocery stores face as much competition from Woolies and Coles as they do from convenience stores such as 7-Eleven.

The online grocery sector doesn't come close to the profit and power of the major players.

However, as consumers gradually become more confident purchasing food online and internet connections increase, industry analysts believe online grocery stores will one day rival the industry stalwarts.

In the five years to 2020, industry revenue is expected to increase 13.6 per cent to $3.9 billion, research firm IBISWorld figures show.

Online stores specialising in non-perishables that can be purchased in bulk, such as Kogan Pantry and GroceryRun, take up the biggest portion of the consumer spending. This represents 29.2 per cent of the sector, followed by fresh food at 17.1 per cent.

Other competitors such as My Food Bag and HelloFresh have positioned themselves as menu planning services. Customers choose their meals and the ingredients are delivered along with the recipes.

Coles and Woolworths have invested megabucks in their online stores, which have been upgraded to include bakery goods and fresh fruit and vegetables. While high delivery costs remain a hurdle for online supermarkets, Coles and Woolworths can allow customers to take advantage of in-store collection .

However, compared with sites such as Grocery Butler and Shop-Wings , both major sites lag behind in delivery times.

GroceryRun general manager Kalman Polak says competition is heating up in the fast-growing sector as more online supermarkets dive in.

"It's not the easiest business to work in because it's such a competitive space," he says.

"There are quite a lot of businesses, including some that have come and gone."

GroceryRun, which is part of the Catch Group, came into the Australian market four years ago.

In the early days, Polak says it was an uphill slog to sign up wholesalers, which feared repercussions from the supermarket big guns.

"Four years ago, they didn't want to know us," he says.

"The initial challenges were getting stock and getting suppliers to come on board. Some of them were a little bit paranoid to sell to us. I think a lot of them were worried about the backlash in the early days.

"Now that we've got multinational brands, it's a lot easier. Relationships have been set up and continue to grow."

Polak says consumers are warming to bulk buying online and becoming more accustomed to paying for delivery.

Online players may not be threatening Australia's supermarket duopoly, but Polak says an increasing number of consumers are looking for savings online.

"I definitely think we're taking customers away from them on certain products," he says.

"We move a lot of groceries and I'm sure before they were buying at Woolworths, Coles or IGA.

"We're certainly giving it a good crack."

Source: Kate Jones | TheAge

Web Links

Online Food Stores

Review | Online grocery shopping is brilliant at last -

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