City of Melbourne | 2009 Corporate Identity
The City of Melbourne has launched a new corporate identity - a design reflecting a city recognised internationally for its diversity, innovation, sustainability and liveability.
Lord Mayor Robert Doyle says the new design will become an icon for Melbourne, synonymous with the modern, vibrant, cool city Melbourne is today and will continue to be in the future.
We asked Melburnians what they wanted the City of Melbourne to aspire to; they told us they wanted us to be bold, inspirational and sustainable. The new corporate identity will become an icon for Melbourne and for the City of Melbourne.
The design is multifaceted, representing the diversity of our community and the services we deliver. It will become synonymous with the 24-hour vibrant city we have become and will be immediately recognisable as the City of Melbourne.
Much has been said about the City of Melbourne's new corporate identity. Many have questioned the designer, the cost and whether it was in fact needed.
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