Portmans


Portmans

Portmans began in the 1950's by the Bloom Family. The family began manufacturing women's fashion and before long, the first retail store opened in Chapel Street, Prahran. The clothing range was positioned as affordable fashion with a low to medium price point, fashion range for women.

During the late 1980's Portmans introduced 'Get the Look' as the advertising positioning statement, an easily recognisable logo and the 'Portmans girl' strategy featuring Alison Brae.

Today Portmans, is one of the leading Women's fashion retailers in Australia. In the year 2000 Portmans have introduced a new look and logo.

Our stores have new signage and many have had a facelift. In the year 2001 we have opened new stores including Riverbank and Burwood.

The Portmans girl is fun, full of energy, confident, knows good value and how to shop! We like to think of her as forever 20! At every age.

For a company with humble beginnings 47 years ago with one store, and a handful of staff, Portmans now boasts over 1000 staff and 87 stores in Australia and New Zealand and is still Australian owned.



Web Links

Melbourne Link Portmans Link opens in new browser window





Did You Like This Page?    Click here to LIKE this page..    0  LOVE IT







UPDATE

About This Page > Edit Content | Mobile Site | Category | Melbourne

What's On Jul 2014 >
 View events by clicking on a date..
SunMonTueWedThuFriSat
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31


Featured
Styleyes | Eyewear Specialist
View Styleyes | Eyewear Specialist
Styleyes is a boutique optical store, specialising in colourful hand made Australian frames. In fact, you can choose a frame and a colour and have glasses made especially for you! At Styleyes, we ...

Tuxedo Junction Black Tie Charity Ball
View Tuxedo Junction Black Tie Charity Ball
Tuxedo Junction | Cancer Council Victoria In Full Swing Tuxedo Junction 2014 is really “In Full Swing” supporting Cancer Council Victoria at the Plaza Ballroom in Melbourne on 9 August. ...

Melbourne's Exclusive Magic Show
View Melbourne's Exclusive Magic Show
WITNESS IMPOSSIBLE OCCURRENCES, ONE OF MELBOURNE’S MOST EXCLUSIVE ATTRACTIONS. Award winning magician Luke Hocking intrigues and amazes with astounding displays of magic, illusion and mind ...

Check Out
Chiropedic | Mattress Factory Direct
View Chiropedic | Mattress Factory Direct
Chiropedic Mattress Factory Direct are a Melbourne based, Australian-owned, mattress factory who specialize in factory direct mattresses at great prices! | More..

What's Hot

Our Pick
Cat Cafe | Grand Opening
View Cat Cafe | Grand Opening
Melbourne's very first Cat Café opens its doors on Wednesday 30th July, 2014. Conveniently located on the Queen Vic Market round-about, pop-in, play with the cats and then enjoy a ...

Tyabb Packing House Antiques
View Tyabb Packing House Antiques
The Tyabb Packing House Antiques complex; over 2 acres of old wares, antiques and vintage specialties. Over 30 dealers specialising in antiques, deco, old wares, retro, vintage and specialty ...


What's On Newsletter
Get our free newsletter by email every Tuesday and stay up to date with events on in Melbourne.
Simply type in your email address.

Read This Week's Newsletter
Read this week's newsletter covering events, festivals, exhibitions in Melbourne Read Now...