The Kmart Wishing Tree Appeal is the nation’s largest Christmas gift appeal and an annual tradition for many Australian families.
Now in its 30th year, the Kmart Wishing Tree Appeal is Australia's largest and longest running Christmas gift Appeal, supporting families and individuals who are unable to provide gifts at Christmas.
Through the generosity of Australians and our charity partners, The Salvation Army and Mission Australia, the Appeal has collected over 8 million gifts and this year, aims to help over 300,000 families.
During December, The Salvation Army assists three times more people compared to any other month due to increased budget pressure at Christmas. Extra bills, back-to-school costs, special meals and holiday activities for the children are added on to everyday living expenses. The last thing families can afford is often presents for the children and this is devastating for a parent. With the help of Kmart and the generosity of Australians nationwide, we are able to provide gifts to those who would otherwise go without at Christmas and bring hope where it's needed most," says Major Paul Hateley.
Mission Australia will once again provide an avenue to assist even more Australians, by coming on board as a partner for a second year.
Gift donations are placed under Wishing Trees located in Kmart stores, in readiness for distribution to people in need via the Appeal’s charity partners.
To participate in the appeal simply place a gift under the Christmas Wishing Tree located in any Kmart store.
Take a gift tag from the tree to identify the age and gender of a suitable recipient and place it with your gift. Alternatively, you can make a cash contribution to the appeal at any Kmart store register. Cash contributions are converted into Kmart gift cards, which are then distributed by the welfare groups, allowing appeal recipients to choose their own Christmas gift.