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Advertising FAQ

This information is designed to assist advertisers' submitting applications.


  • Listing Types

    Melbourne Event* - Standard (complimentary) + Featured (Rate Card)
    Melbourne Venue* - Invite review
    Melbourne Business - Company, Service providers - Request Ratecard
    Melbourne Hospitality Listing - restaurant, cafe, hotel, bar - Invite review
    Melbourne Educational Listing (class/workshop/term) - Featured Only (Rate Card)

    * Event: dated happening (free, $ticketed, gold coin, community, fundraiser).
    * Venue: assist readers locate events at the venue including upcoming events, getting to, parking, access, local, ticketing and contact information.

  • What happens after an application is submitted?
    Event details are checked for compliance* and suitability, then confirmed by email.
    Time frame: 2 - 48 hours.
    Featured advertising confirmations are accompanied by GST invoice.
    *Compliance: Australian Communications and Media Authority (ACMA) | Terms & Conditions

  • Where do event listings appear?
    Standard: 1. Event Calendar. 2. Event Category | see Topics.
    Featured: Category + Home Page, Side Bar, Newsletter & Social Media
    Social Media: Facebook, Twitter, Google+, Instagram

  • Title [Heading]
    Title must accurately match the event name (65 characters) seen on ticketing platform
    No words in all CAPITALS, promotional or misleading titles.
    Promotional bylines (XYZ Presents) and marketing should appear as the first line of the event description.
    Exhibition* = Artist name/s: Exhibition name (ie: John Brack: Collins Street, 5 pm)
    Music = Artist/Group name/s: Tour (ie: The Rolling Stones: Voodoo Lounge Tour)

  • Image
    A single horizontal format hero image is positioned under the listing title.
    Uploaded images are proportionally resized 700px wide
    Accepted files: (w) 700 pixels x (h) 200 pixels. .jpg .jpeg .gif .png
    No changeable text (date, time, venue, address)

  • Dates/s
    Use the date picker to select a start date and end date.
    Single (day/night) events to 6am = select 'same' start/end date.

  • Listing Changes* | Update & Cancellations
    See below event/venue content for an UPDATE PAGE REQUEST button.

    Cancelled Events
    The event information (dates, venue, contact, links etc) removed and marked as 'cancelled' with reason (if provided).
    The listing is moved to Cancelled Events
    The listing remains active until it's original event date when it expires.
    For bookmarked and indexed search listings.

  • Press Releases
    We are unable to publish from unformatted content received in press releases, flyers and emails.
    Please submit an Listing Application for all events.

Event FAQ

Sales

The sale must be a genuine limited time discount sale
Details of the sale displayed on the associated website
Type of sale: fire, discount, Christmas, Boxing Day, Black Friday, closing down, fundraiser
Sale term: Maximum 7 days
Discount: Title should include Discount (ie: Up To 50% Off rrp)

*Art Exhibition

Title #1: Artist (name): Exhibition (title) - (ie: John Brack: Collins Street, 5 pm)
Title #2: Exhibition Title: Group Exhibition (ie: Amazing Art: Group Exhibition)
Venue: Gallery name
Dates: from and to
Times: General viewing hours of the exhibition
Opening night date, details, invitation and times Overview: Description including artist/s and background information


Market

Title: Registered business name. Inlude promotional text and bylines on the first line
Dates: Recurring dates = 1st Saturday of the month (not January)
Times: 9am - 2pm (3pm summer)

Heads Up

No text in CAPITALS.. we never SHOUT at readers.

No shortcuts or links to "More Information".. the description field is unlimited so please include all relevant information, then readers do not have to go somewhere for 'more information'. No-one likes reading "Learn more by visiting our website".

No unnessesary external links: ie social media. This is event marketing not seo.

Google Events Markup


We proudly work with Google with all content fully compliant.

Description - Use description to add a clear, concise, and complete description of the specific event. Focus on the event details and not on your site's features. Do not repeat event information such as date or location, which should be marked up in the appropriate fields.

Time - Use startDate and endDate to specify the event date and time in ISO-8601 format for both start and end dates. Be sure to specify the correct time zone in your date markup. Specify the time as well as the date, so that users can search for events that fit their schedule;, for example: "startDate": "2018-10-01T19:30-08:00", "endDate": "2019-10-01T23:00-08:00". For all-day events, specify the same start and end dates, but omit the time portion. Example: "startDate": "2018-10-01", "endDate": "2019-10-01"

Title - Use name to specify the proper, full title of the event: don't specify the event type or description in this parameter. Do not include non-name information such as dates, prices, performer names, or locations. Add all additional information in the appropriate field.

Tickets - Specify a ticket purchasing page in offers.url to help customers buy tickets to your event.

Ticket price - Specify the lowest price available for your tickets using offers.price. Don't forget to update this value as prices change or tickets sell out.

Location - Specify the event location with the location property. Pay special attention to the following fields:
location.address describes the street address of the event.
location.name is the name of the venue or location, not a repeat of the title of the event. If the location has no name, you may omit this.

Performers - Add a separate performer element for each participant performing at the event.

Event image - Including an image with the image property makes an event result much more engaging to users in search results.

Google Events Markup: support.google.com

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