Market Listings & FAQ


Market Listings & FAQ

Every week in Victoria there are hundreds of markets, ranging from niche one-off markets to multi-come one, come all markets.

This article is about how markets trade in general, how they operate and how they advertise.

The term "market" is often used to cover fairs, swap meets, but for the interest of this article, we are going to call them all markets. We understand the term market can refer to other meanings, but using Wikipedia.. markets are where sellers offer their goods or services in exchange for money from buyers.

Some organisers simply conform to traditional titles when naming their sale, but sellers who get together to buy, swap and sell 'swap cards', at the end of the day is a market not a fair. And the same can be said for many other types of markets.

Markets


-:- Antique & Collectibles Markets (often called fairs)
-:- Artists' Artisan Markets
-:- Automotive Markets - often named swap meets, also display vehicles
-:- Baby & Childrens Markets - selling items for juniors not selling to them
-:- Boot Sales
-:- Boutique Markets
-:- Card Fairs
-:- Christmas Markets
-:- Clothing Markets
-:- Combo Markets (Food & Craft)
-:- Community Markets
-:- Computer Markets & Swap Meets
-:- Country Markets - typically farmers' but often also selling local made items
-:- Craft Markets
-:- Expos - but really a market
-:- Food Markets (Farmers' selling produce + food/drink to eat)
-:- Gems and stones
-:- Healers * New Age Markets (often called Expos)
-:- Makers' Markets
-:- Night Markets - selling anything and everything
-:- Psychic Expos
-:- Plants & Garden Markets
-:- Record & Music Markets
-:- Rotary Markets
-:- Rubble & Riches
-:- School Markets - often called fetes
-:- Sunday Markets
-:- Trash & Treasure Markets
-:- Treasures Markets
-:- Vintage Markets

* Missed any, let us know.

Market Listings


We now have over 700 active markets listed in Victoria, live with dates on our web site.

Melbourne Market Advertising

Good Bad & Ugly


There are good and bad markets, operators, organisations and shoppers.

One lady wrote to us on a Monday morning and asked why didn't we check to make sure markets were on? She had driven some distance to a country market which was nowhere to be seen when she got there. I called the market organiser who explained that recent rains had flooded the grounds, and the surface was unsuitable so they had to cancel the market.

That explanation was not good enough for our reader, who still wanted to know why we hadn't checked. On any given weekend, we have over 400 active markets, so if we were to "check" each one, at roughly 2 minutes per call, it would take 13 hours to confirm.

We do incorporate a disclaimer and ask readers to check with organisers beforehand, as well as asking orgaisers to leave 'recorded' messages on their telephones regarding operating times. That's a good market organiser, what about bad organisers? The ones that beat your door down to get their market advertised but never tell anyone when there is a change or no longer operates.

More recently, we were alerted to a market in Fitzroy that had changed their dates but had not told anyone (not even stallholders). When we asked the market operator, we received a rather bemusing 'don't contact me again' reply.

And don't just check the market web site, also check their social media pages. Many market organisers will update their social media, but not their web sites.

We do understand there are difficulties in managing a market dealing venues, weather, stall-holders, parking and other influences. Publishers need good communication. One very helpful market leaves a recorded message on their phone each weekend.. great idea.

We offer free advertising in return for accurate information. There are any number of Market Directory web sites out there, some with out-dated information, while others have copied our listings but have not updated the listings.

Dates & Times


A little bit of information.. most of our market dates are set to 'auto-pilot'. This means we flag a market according to 'when they are on'. Event dates work like this.. fixed date (2016-01-01 = January 1st, 2016), Daily (Monday to Sunday), Weekly (same), Monthly (1st Day of month) plus other odd dates like Good Friday. Common dates are First Saturday of the month, Weekly on a Saturday, Daily (tick actual days). Our system knows every date and combo up to 2039 and correctly shows the next event based on its flagged date.

This automation is required to manage the markets, but it leaves us open if a market changes, is cancelled or ceases to operate and we're not told. If we are informed, we update the listing to reflect the change, if we are not told we have to wait for our readers to let us know.

We also have Internal Reminders for other date anomalies (there are a lot of them). We remind ourselves to change dates for special occasions like, every month except January.

Times, can be a nightmare. There are markets that seem to change them every other month. Which leads onto markets that close earlier then the published time.. maybe its a quiet business day, the weather might be bad, all sorts of reasons lead to "lets close early" without considering the buyers. We get mail on a Monday saying, we drove all the way there only to find it closed/packing up.

Probably the hardest one for us are the market that have closed down. Publishers are always the last to know. Market organisers have gone onto other things and never think to let publishers know. We once found a market that had not operated for 3 years, but not one call or email to let us know.

Which leads to Market Associations (farmers' markets) whose job it is to authenticate legitimate farmers' markets not run web sites. For example, the ladies at the Victorian Farmers' Markets Association are wonderful but their web site and general updating of it is a travesty. Poor information, wrong dates, out of date information, you name it.. they have just introduced a new web site, so fingers crossed.

Communication


So, all in all, what we are saying is communicate with publishers. The majority do, and are very appreciative of our free advertising. Some markets don't or never have or don't seem to care.

Items For Sale


Authentic markets | If it's a 'farmers' market, then the person behind the stall should be the farmer or at least a relative. Our friend the WhiteHat best explains Farmers' Markets plus food miles. Then there are 'artisan' markets where the person behind the stall should be the person who made, designed or crafted the items for sale... an Asian lady selling items with Made in China labels does not cut it.. sorry.

Market or market?


When is it a market, and when is it a market? Same question? It's a bit like the question posed above, markets that are called fairs, or expo's but now markets that are much more than markets. It looks like we need a new term for when a market trades.. daily, weekly, monthly, bi-monthly, quarterly, semi-annually and annually, not forgetting those markets that trade only on 5th Saturdays and Sundays.

Update A Market Listing


Easy.. go to the market listing page and find the blue UPDATE button. Click on it and follow the instructions.. so easy!

Melbourne Market Advertising

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